SEO -  The Complete Guide For Beginners

Search Engine Optimization

Search Engine Optimization is the way to improve your website so that it will appears closer to the top position in the search results of Google, Bing and many more. Simply, SEO is all the way by which we can bring our website to the top of search engines so that more and more people visits on it. SEO is an important part of any digital marketing strategy. It is basically concerned it with the holistic move towards driving customers to your business via online platforms. And to do that one must ensure the website ranks higher in the SERP (Search Engine Result Page). 

Traffic on the website is very important because where there is a crowd, there is a money. A study have proved that SEO can boost the number of visitors on your website by 400% and customer conversions by 100%. For any business, advertising is very important. SEO gives chance for a great deal of free advertising. A proper SEO makes a website rank in the first page of SERP compared to other online marketing like PPC, Social Media Marketing, etc.

Types of SEO

Types of SEO

We already discuss about "What is SEO in digital marketing?" Now we will discuss about types of SEO:

1. Off Page SEO

Off Page SEO deals with attracting visitors through other websites, that are good and trustworthy. In Off page SEO, we don't work upon our own website. It includes:

* Creating backlinks

* Influencer marketing

* Guest blogging

* Photo sharing

* Forum posting

* Linked and unlinked mentions

2. On Page SEO

On page SEO includes every steps which we perform on the website to make it best and better rankable on the search engine. It includes:

* Focus keywords and title

* Focus keyword in the first paragraph

* Alt text for images

* Tags

* Internal and external links

* Images and videos

3. Technical SEO

Every website should think about technical SEO at its finest. Technical issues may create a very bad impression on website visitors, resulting in a miserable page experience. Thus, technical SEO is quite important in SEO. It Includes:

* Speed of the websites

* Use SSL certificates

* Use right plugins

* Always check Google Search Console to verify website performance

Why Do You Need To Learn SEO?

Why do you need to learn SEO

SEO is necessary to bring organic traffic to your website from search engines like Google or a Bing. If you can't convince search engine what your blog is about? Then your blog will never rank on search engines and also won't get organic traffic.

Many of us notice that when we type something and search on Google or Bing search engine, the search engine show us top 10 results. It is only because of SEO, blog websites are coming at the top 10 results of search engine. As a result, a visitors finds the blog very easily and start reading the blog by clicking on the blog. And the blogs get organic traffic.

Importance Of SEO In Digital Marketing

Importance of SEO in Digital Marketing

When more than 90% of people do some search on search engine like Google or Bing, then only visits the websites that come on the first page. Only a few people goes on to the second page. In such a situation, if your websites comes on the top page of the Google, then it is considered good for your brand goodwill because "what he sees, he sells". So, SEO is essential because of following reasons:

- For the smooth running of big website

- For the social promotion of your websites

- For making webpage easy to find

- For making website easy to crawl and index

- For helping users to find your website

- For gaining organic traffic on the website

- For improving rank on search engine.

Process Of SEO

Process of SEO

SEO involves basically 5 steps:

1. Evaluation : Where does your website stand in terms of SEO? : The first step is to define the baseline of your website which means how the website is found from the search engine.

2. Relevant Keywords : After the first step, it's time to start thinking about our relevant keywords. You should search relevant keywords and then use those to create a high-quality content.

3. Content is king : For the success of SEO, it involves many factors, content is the key factor and has the biggest influence on organic ranking. Creating high-quality content is the most important thing in SEO.

4. Technical SEO : Every website should think about technical SEO at its finest. Technical issues may create a very bad impression on website visitors, resulting in a miserable page experience. Thus, technical SEO is quite important in SEO. 

5. Link profile and developing the domain authority : Links matter because it may help you to race your website higher in Google searches. The most valuable links are called backlinks.

There are various SEO course and online tutors that can help you to learn and do SEO on your own. Instead of learning theory, the best way to learn SEO is through practice. So, Dizi Global Solution is one of the best institute in Varanasi which provide such courses relating to digital marketing. 

For more information, about Dizi Global Solution click on this link:

https://digitalmarketingcourseandinstitute.blogspot.com/2021/05/best-digital-marketing-institute-in.html

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