Social Media Marketing

   Social Media Marketing

Social Media Marketing
Social Media Marketing

The modern way of keeping in touch with people we know and being aware of current is through social media. Social Media is one of modern communication tools that have recently proven to be powerful in influencing both formal and informal communication, where millions of potential customers interact freely. The demand for social media has grown worldwide, and it has brought some significant changes in our lives. Social media is also a platform where people can freely express themselves and their opinions on several topics, starting from politics to art.

Social Media Marketing is a platform of gaining traffic or attention through social media sites. This involves publishing content on your social media profile, listening to and engaging to your followers and analyzing your results. Generally 74% of the customers rely on social media to influence their purchasing decisions. There are about 3.2 billions active users on social media platforms, and on average every person spends 142 minutes on social media.

Social Media Platforms

The major social media platforms are:

1. Facebook - 
Facebook
Facebook
 
Facebook is the most popular social media and social networking services. It is launched in 2004 and its headquarters is in Menlo Park ,CA. People use Facebook to stay connected with friends and families, to bring world close together and also to share views and thoughts with each others. It has opened a new door for business and communication.


2. YouTube -
 
YouTube
YouTube

YouTube is the first large scale videos sharing services that make it easy to watch video online. It is launched in 2005 and its headquarter is in San Bruno, California. YouTube website let people to upload ,view and share videos. Through YouTube platforms users earn revenue from Google AdSense. 
If you want to make an earning from YouTube, then you can apply for monetization once you have hit 1,000 subscribers and 4,000 watch hours over the past day.

                                    


3. Instagram - 
Instagram
Instagram

 Instagram is a photo or video sharing and social media services. It is home for visual storytelling for everyone with a creative passion. It in launched in 2010 and its headquarter is in Menlo Park, CA. You can upload pictures and videos to your Instagram profile to share with other Instagram users, or connect your Instagram profile to other social networks such as Facebook, Twitter, etc.

4. Twitter - 
Twitter
Twitter

Twitter stands for Thinking What's Interesting To Tweet Everyone Retweeting. It is a service for friends, family and coworkers to communicate and stay connected through the exchange of quick and frequent messages. It is launched in 2006 and its headquarters is in San Francisco, CA. Twitter is so popular because once a piece of information is published on Twitter, it is then available for millions of people to see.

5. LinkedIn -
LinkedIn
LinkedIn

LinkedIn is a business and employment oriented social networking service that operates via websites and mobile apps. It is launched in 2002 and its headquarter is in Sunnyvale, CA. If you're looking for decision makers who have the power to hire your company, stock your product, LinkedIn is the place to be. This platform is generally used by the professionals and student for career growth.

6. Tumblr -
tumblr
Tumblr

Tumblr stands for Blog Of The Week. Tumblr is the blogging and social media tools that allows users to publish a short blog post. You can also say that tumblr is the combination of the Pinterest, Instagram and blogger. It is launched in 2007 and its headquarter is in New York City. People usually use tumblr to get their content out and known to the world.

7. Reddit -
reddit
Reddit

Reddit is the type of online community where users vote on content. It is launched in 2005 and its headquarter is in San Francisco, US. It is a open platform where the community can post anything, Redditors vote on stories-up or down. Anyone can post links or open discussion on Reddit.

8. Pinterest -
Pinterest
Pinterest

Pinterest is a photo sharing website. In other words, we can say that Pinterest is a website that share pictures. It is launched in 2010 and its headquarter is in San Francisco, CA. Some of the most popular content on Pinterest includes fashion, food, workout, etc. People use Pinterest to gather new ideas, share one another's interest and also for organized ideas.

How Do You Start Social Media Marketing

social media marketing
How to start social media marketing

To start a social media marketing, you need to follow these points:

i) Firstly, you may have to evaluate your resources (resources here means that what type of products would you prefer to sell through this marketing).
ii) Know about your audience (means needs, wants, preferences of your customers)
iii) Create amazing and attractive contents to attract your customers.
iv) Integrate your marketing efforts.
v) Always focus on quality of products not on quantity.

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