What is Digital Marketing
What is Digital Marketing
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| Digital Marketing |
In today's era, almost everyone uses the Internet. The uses of the Internet are different for different people. Some people use Internet to gain an education, some use it for social networking, some use it for marketing of products or services, etc. So, we can say that almost all the people uses Internet but for different purposes.
Every kind of business use digital marketing from small garment shops to billion dollar business. Doing business through digital marketing is not a difficult task. It is the same as you communicate about your products or services offline. The only difference is in tools and techniques.
So,What Exactly Is Digital Marketing?
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| Digital Marketing |
Digital Marketing is derived in two words, "Digital" means online and "Marketing" means selling. Whatever the products or services are selling and promoting through online is basically termed as Digital Marketing.
In Digital Marketing content is everything. If your content is of an engaging type and appropriate then it will lead to an increase in revenue. So in this way, your content is the brand of this platform.
There are multiple websites like Amazon, Flipkart, Mantra, etc, where people can easily buy products. These websites offer products such as cloth, accessories, footwear, electronic appliances, etc. Digital Marketing make shopping easier for the consumer. Through Digital Marketing you can easily earn money online.
5 D's Of Digital Marketing
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| 5 D's of Digital Marketing |
The 5 D's of Digital Marketing are:
i) Digital Devices - Digital Devices refers to that device which is generally used by the people everyday. It includes Laptop, Mobile Phones, Tablets, Smart watches, etc.
ii) Digital Media - Digital Media means that channels which is used to reach your audience. This includes: Social Media Marketing, Email Marketing, Messaging, etc.
iii) Digital Platforms - The platforms which user used to interact with their audience on regular basis. It includes Social Media, Search Engine, Websites, etc.
iv) Digital Technology - Digital Technology means technology which are being used for marketing objectives. It includes Artificial Intelligence, Virtual Reality, etc.
v) Digital Data - The data which are being used to target the audience to achieve a marketing goal. This includes apps, content, surveys, etc.
Types of Digital Marketing
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| Types of Digital Marketing |
There are 6 types of Digital Marketing :
i) SEO - SEO stands for Search Engine Optimization. It is a powerful web marketing techniques which is generally used by people to rank their websites better in comparison to their competitor's websites.
ii) SMM - SMM stands for Social Media Marketing. It is that forms of a marketing which generally includes Facebook, Twitter, Instagram, Linkedin, etc. to market a company's products and services.
iii) Content Marketing - It refers to the marketing techniques of creating relevant content to attract and acquire an audience. It includes articles, eBooks, videos, etc.
iv) Affiliate Marketing - Affiliate marketing is one of the best ways to earn money online. It is the process of earning a commission by promoting other company’s product.
v) Email Marketing - Email Marketing is the act of sending a commercial messages to a group of people using email. In other words, we can say that any marketing done through emails is known as email marketing.
vi) Pay Per Click (PPC) - PPC is a model of an Internet marketing in which advertiser pay a fees each time if one of their ads is clicked. PPC can be a great way to market your business and reach new customers.
Benefits of Digital Marketing over Traditional Marketing
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| Benefits of Digital Marketing |
1, Wider Reach - Through digital marketing, you can reach to a wider audience within a limited span of time. This is one of the best benefits of digital marketing.
2, Cost Efficiency - Digital marketing operates at a very low cost. In traditional marketing, overheads cost for newspaper ads, tv ads, etc are very high but in digital marketing overhead costs are very low.
3. Real time result - To find out whether the strategy adopted for products or services is actually works or not becomes easy through digital marketing software.
4, Know all about your competitors - Through digital marketing you can easily find out your competitor online strategies. You can see what they are doing to gain an upper hand and reach more customers.
5. Can start with a small Budget - The another benefits of digital marketing is that it promotes your business with a very small amount. This marketing benefits small businesses on a large scale with a small investment amount.
How to do Digital Marketing?
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| How to do digital Marketing |
To do a digital marketing, follows these steps :
i) Define your goals
ii) Identity your target audience (what types of people do you want to target)
iii) Define your budget
iv) Choose the channel you want to use
v) Do keywords research properly for SEO, PPC
vi) Set up Ads on social media platforms
vii) Regularly manage and monitor your social media profile
viii) Formulate an email marketing strategy.
So if you are searching for best digital marketing institute in Varanasi, then Dizi Global Solution is the best institute for this course.
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