On-page SEO: Everything You Need To Know
On-page SEO: Everything You Need To Know
What Is On-page SEO
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| On-page SEO |
On-page SEO (also referred to as on-site SEO) is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic. On-page SEO components contain content elements, HTML elements, and site architecture elements.
Google's algorithm ranks your website on three key factors: On-page SEO, Off-page SEO and technical SEO. Here, we will discuss in detail about On-page SEO. But I will explain little bit about off page and technical SEO.
*Off page SEO refer to social sharing, external linking, and many more.
*Technical SEO refers to all the SEO elements not included in on-page and off-page practices, like structured information, site speed, and mobile readiness.
SEO has the power to bring numerous new visitors- and customers- right to your website. On-page SEO is totally up to you. You get to set up what the topic and/or goal of each page will be. You get to decide on the target audience or viewers for that page. And you also get to choose the target keywords and phrases you want to focus on.
On-page SEO Elements
1.Page Title:
It plays an important role on your website. Each page should have a unique title to rank greater, which mainly includes keywords for that page.
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| Page Title |
It plays an important role on your website. Each page should have a unique title to rank greater, which mainly includes keywords for that page.
2. Meta Description:
Meta description is a snippet of up to about 155 characters long-- a tag in HTML- which tells about page content. Search engine shows the meta description in search results mostly when searched for phrase is within the description, so developing the meta description is crucial for on-page SEO.
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| Meta Description |
Meta description is a snippet of up to about 155 characters long-- a tag in HTML- which tells about page content. Search engine shows the meta description in search results mostly when searched for phrase is within the description, so developing the meta description is crucial for on-page SEO.
3.Page URL:
Use search engine friendly URLs for all pages because they will bring better crawling to the website. Short URL leads good results, however, that is not the only factor.
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| Page URL |
Use search engine friendly URLs for all pages because they will bring better crawling to the website. Short URL leads good results, however, that is not the only factor.
URLs that include targeted keywords, also perform better. These type of keywords can also be a big influence.
4. Body Tags or Header:
While writing your articles, you should make content smaller into paragraphs & sections to make simple to read. In this H1, H2, H3, H4, etc. tags are used.
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| Header |
While writing your articles, you should make content smaller into paragraphs & sections to make simple to read. In this H1, H2, H3, H4, etc. tags are used.
Generally H1 tags reserved for your main page title, with next headings being issued H2, H3, etc. Search engines utilize these to determine what is important in your content. This is why keyword rich headlines are most useful than common ones.
5. Keyword Density:
Keyword density is the percentage of times a keyword or phrase look on a internet page compared to the total numbers of word on the page. In search engine optimization, keyword density can be used to determine whether a webpage is suitable to a specified keyword or keyword phrase.
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| Keyword Density |
Keyword density is the percentage of times a keyword or phrase look on a internet page compared to the total numbers of word on the page. In search engine optimization, keyword density can be used to determine whether a webpage is suitable to a specified keyword or keyword phrase.
Keyword Density = (Number of times keyword is present/ Total Number Of Words) *100
6. Image Alt-text:
All your uploaded image have titles, so consider them just the same as your page titles. Including suitable keywords can help people find your site when searching on Google images.
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| Image Alt-text |
You can also include Alt Text and Descriptions for your images making them even more helpful with SEO.
7. Internal Linking:
An internal linking is the variety of links on a webpage to another page or resource, such as an image or document, on the same site or domain. Hyperlinks are observed either "external" or "internal" depending on their target or goal.
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| Internal Linking |
An internal linking is the variety of links on a webpage to another page or resource, such as an image or document, on the same site or domain. Hyperlinks are observed either "external" or "internal" depending on their target or goal.
8. Meta Tags:
It is an element in HTML that interconnect with the search engines. Meta tags hold two attributes which used always. They are:
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| Meta Tag |
It is an element in HTML that interconnect with the search engines. Meta tags hold two attributes which used always. They are:
1. NAME: It is an recognition of the type of meta tag. For example- keywords, Description.
2. CONTENT: It provides information about our website to search engine and then search engine crawl our website for information.
Why Is On-page SEO Important
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| On-page SEO |
On- page SEO is important because it tells Google all about your website and how you provide advantage to visitors and customers.
Simply, creating and publishing your website isn't enough- you must optimize it for Google and other search engines in order to rank and attract new traffic. On-page SEO is called "On-page" because the twist and changes you make to optimize your website can be seen by visitors on your page. Every part of On-page SEO is entirely up to you, that's why it's critical that you do it correctly with full attention.
How To Do On-page SEO Step By Step
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| On-page SEO Step |
The following are the steps that we must have to follow for doing on-page SEO:
1.Crawl your website.
2.Conduct an SEO audit and explain your site architecture.
3.Update URLs, Page Titles and Meta Description.
4.Make sure your keyword is in your URL.
5.Track keywords and topics for every page. Don't do keyword stuff.
6.Define your target audience.
7. Plan new page titles and also new meta descriptions.
8.Review and edit page content as required.
9.Incorporate and optimize your visual content.
10. Add internal and external links.
11. Optimize for conversions. That means each page of your website should include at least one call-to-action.
On-page SEO Tools
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| SEO Tools |
The following are the SEO tools which were used for doing On-page SEO settings:
1. Yoast SEO
2. Ahref Keyword Explorer
3. MetaTags.io
4. Short pixels
5. SEO Crawler
6. Ubersuggest
7. Copyscape
8. Moz On-page Grader
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