A Beginner's Guide To Ecommerce Marketing
A Beginner's Guide To Ecommerce Marketing
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Ecommerce Marketing |
Ecommerce marketing is the process of encouraging awareness of a brand’s online store offerings through a variation of different marketing channels. Simply, it’s a method of driving traffic to an online store, converting that traffic into leads and ultimately converting those leads into sales. Ecommerce marketing campaigns aim to promote an entire online store as a whole or increase sales for specific products.
An online market is a busy place, and it is highly growing in demand. Ecommerce Marketing is a great way for stores and organizations to tap into that growing power, creating advertisements that guide consumers to an ecommerce website.
It is also called as online shopping. At present, it is becoming highly demanded. The logic beyond that is customers are now searching on the Internet more for the shopping decision. It saves their times and in addition, they get various options available at an affordable cost.
In this post, I will tell you about Ecommerce Marketing and what are the top 6 ecommerce platforms.
4 Types of E-Commerce Business Models
Let’s us see at the four types of e-commerce business models in brief:
1. Business to Consumer (B2C): In the B2C business model, the business sells its products directly to end-users. Online distributors base their business on the B2C model.
2. Business to Business (B2B): A business provides its offerings to other businesses in the B2B business model. Organizations that offer B2B SaaS (Software as a Service) products or sell products in bulk (large quantity) follow the B2B model.
3.Consumer to Consumer (C2C): In this model, the transaction takes place between two customers. A user selling their previously owned goods to other consumers is an example of the C2C model.
4.Consumer to Business (C2B): C2B e-commerce takes place when a consumer offers value to a business. Online portals that provide freelance services is an example of the C2B business model.
Ecommerce Marketing Strategies
Ecommerce websites are absolutely visual. Ecommerce entrepreneurs must leverage social media platforms to navigate attention and traffic to their online stores. The business people have to show off the products after all the success on social media depends on the use of artistry to navigate attention and traffic to the online shops. It is one kind of the practice of driving traffic to convert into sales and customers. There are multiple strategies and campaign to make this possible. Some of the top ones include:
⮞Market Affiliation – The ecommerce site will use banner ads or referrals from better-known websites to guide prospective customers to their page.
⮞SEO – Increasing organic searches is always a good idea for e-stores, as it can drive relevance and popularity up at once.
⮞Email Marketing – This is a great way to reach out to current customers, sending them offers and promotions to keep them interested and loyal.
⮞PPC – This is a viable option. You can pay other websites to advertise on their site, and they will get paid each time a customer clicks on your link.
⮞Display Advertising – Display Advertising is a great option for busy sites. You can create images and links that will end up in a clear view of the buyer, providing them with visual incentives that motivate them to check you out.
Top E-Commerce Platforms In 2021
Following are the top six Ecommerce Marketing platforms in 2021:
1. Shopify :
Shopify is first of the name that comes into mind when one thinks of an online e-commerce platforms. With 90,000 sites using Shopify, it is one of the most trendy e-commerce platforms in India. You can also sell absolutely whatever you wish, including physical products, digital products and downloads, services, and even do drop-shipping.
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Shopify |
Shopify is first of the name that comes into mind when one thinks of an online e-commerce platforms. With 90,000 sites using Shopify, it is one of the most trendy e-commerce platforms in India. You can also sell absolutely whatever you wish, including physical products, digital products and downloads, services, and even do drop-shipping.
Shopify allows you to build an online store and offers various popular features such as social commerce, Facebook ads, etc.
2.WooCommerce :
WooCommerce is an open-source e-commerce plugin for websites built on WordPress. It is a free e-commerce plugin built for WordPress. This plugin is open-sourced and the basic purpose of this plugin is to starting an online store are offered free of cost.
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WooCommerce |
WooCommerce is an open-source e-commerce plugin for websites built on WordPress. It is a free e-commerce plugin built for WordPress. This plugin is open-sourced and the basic purpose of this plugin is to starting an online store are offered free of cost.
However, if you want more advanced features, there are many of add-ons that you need to buy. It offers features provided by most run-of-the-mill e-commerce platforms that enable store owners to manage end-to-end operations.
3.BigCommerce :
Next to Shopify, BigCommerce has the cleanest dashboard and clearest directions for getting your online store built within a minutes. BigCommerce offers its product in two categories ie, Enterprise and Essentials.
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BigCommerce |
Next to Shopify, BigCommerce has the cleanest dashboard and clearest directions for getting your online store built within a minutes. BigCommerce offers its product in two categories ie, Enterprise and Essentials.
BigCommerce offers a broad array of features which were same as Shopify and WooCommerce. This platform can be merged with social media platforms (Facebook and Instagram), Amazon, Google Shopping and Square.
4. Magento :
Magento is an on-premise, open-source platform that you can install on your websites. Magento 2 is an open-source variant that is hosted in the cloud.
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Magento |
Magento is an on-premise, open-source platform that you can install on your websites. Magento 2 is an open-source variant that is hosted in the cloud.
As Magento is hosted at your location, it provides complete authority over your data which has a quite good features. One drawback to it is that you must manage the security updates and other maintenances required by any on-premise servers.
5.Wix :
Wix is a website building tool that also allows you to set up online stores. Its drag-and-drop interface makes it easy to develop an e-commerce website with no coding requirements which is very good.
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Wix |
Wix is a website building tool that also allows you to set up online stores. Its drag-and-drop interface makes it easy to develop an e-commerce website with no coding requirements which is very good.
Although Wix allows you to manage the store, set up product pages, coupons, discounts, and payment methods, keep in mind that it’s not a fully developed e-commerce platform.
6. Squarespace :
Squarespace is another e-commerce platform in the vein of Wix and suitable for anyone not looking to get into the problems that come with Magento and other comprehensive platforms.
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Squarespace |
Squarespace is another e-commerce platform in the vein of Wix and suitable for anyone not looking to get into the problems that come with Magento and other comprehensive platforms.
Squarespace allows you to develop delicate pleasing websites, but a major drawback of this platform is its limited payment gateways (it currently only supports Apple Pay and Stripe) and shipping options which is not good..
Dizi Global Solution is one of the best institute in Varanasi, which provides digital marketing courses with specialization and live session. For more information about why Dizi Global Solution is best, then click on this link:
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Dizi Global Solution is one of the best institute in Varanasi, which provides digital marketing courses with specialization and live session. For more information about why Dizi Global Solution is best, then click on this link:
Affiliate links : https://amzn.to/3wtrC3K
1. Amazon Deals
Instagram : Digital Career ; Gadget Greatness
Twitter : @PalakSh58041235
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