Digital Career

On-page SEO: Everything You Need To Know  What Is On-page SEO On-page SEO On-page SEO (also referred to as on-site SEO) is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic. On-page SEO components contain content elements, HTML elements, and site architecture elements. Google's algorithm ranks your website on three key factors: On-page SEO , Off-page SEO and technical SEO. Here, we will discuss in detail about On-page SEO. But I will explain little bit about off page and technical SEO.  *Off page SEO refer to social sharing, external linking, and many more. *Technical SEO refers to all the SEO elements not included in on-page and off-page practices, like structured information, site speed, and mobile readiness.   SEO has the power to bring numerous new visitors- and customers- right to your website. On-page SEO is totally up to you. You get to set up what the topic and/or ...

 Top 10 Trends Of Digital Marketing In 2021 Digital Marketing: An Introduction Digital Marketing Digital Marketing is derived in two words, "Digital" means online and "Marketing" means selling. Whatever the products or services are selling and promoting through online is essentially termed as Digital Marketing . In Digital Marketing content is everything. If your content is of an engaging type and appropriate then it will cause a rise in revenue. So in this way, your content is the brand of this platform.  There are various websites like Amazon, Flipkart, Mantra, etc. where people can easily purchase products. These websites offer products like cloth, accessories, footwear, electronic  appliances, etc. Digital Marketing make shopping easier for the buyer. Through Digital Marketing you can easily earn or make money online. Trends of Digital Marketing In 2021 1.Chatbot: Chatbot Chatbot have become a crucial part of digital marketing to communicate and help customer...

  The Ultimate Guide To PPC Marketing PPC Marketing PPC Stands for Pay Per Click. It is the type of online marketing where advertisers put an advertisement in involuntary places to attract visitors, and pay a fee only when someone clicks on their ads. Therefore, the name pay per click is a platform to buy visits of people to your website rather than attracting them organically. There are many PPC service provider like Google AdWords, Ask.com, Yahoo Search Marketing, Shopzilla, etc. PPC is used for all types of campaign goals, including increasing sales, generating leads and promoting brand awareness. Facebook, Instagram, Twitter, LinkedIn, YouTube, and even Pinterest have the choice for paid advertising. This is the world of PPC. Now, whenever the browser clicks on any of those ads, the advertiser pays a specified fee. This fee is named Cost Per Click (CPC). Is PPC Right For Your Business? PPC Marketing PPC might be an excellent addition to your online strategy. Firstly, PPC ad...

Content Marketing And Its Strategy Content Marketing Content Marketing is the art of providing relevant, useful content to your customers without selling or interrupting them. Instead of launching your products or services, you are delivering information that make your customer more informed before they buy. If you deliver consistent ,ongoing valuable information to your customers, they ultimately reward you with their business and loyalty. Simply, Content Marketing is the process of consistently publishing content that audiences want to consume. Content Marketing is an opportunity to reach and convert new customers. It is the most efficient and economical way to market your brand in time.  Content marketing goals are to bring their target audience to the website, build trust, convert audiences, earn new customers, attract the present clients. Why Is Content Marketing  Important? Importance Of Content Marketing 1. Content makes your brand identity and reputation in the eye ...

SEO -  The Complete Guide For Beginners Search Engine Optimization Search Engine Optimization is the way to improve your website so that it will appears closer to the top position in the search results of Google, Bing and many more. Simply, SEO is all the way by which we can bring our website to the top of search engines so that more and more people visits on it. SEO is an important part of any digital marketing strategy. It is basically concerned it with the holistic move towards driving customers to your business via online platforms. And to do that one must ensure the website ranks higher in the SERP (Search Engine Result Page).  Traffic on the website is very important because where there is a crowd, there is a money. A study have proved that SEO can boost the number of visitors on your website by 400% and customer conversions by 100%. For any business, advertising is very important. SEO gives chance for a great deal of free advertising. A proper SEO makes a website ra...

 Everything You Need To Know About Affiliate Marketing Affiliate Marketing Affiliate Marketing involves a company paying a commission or some other bonus to person (the affiliate) who understands effective customer engagement and promote the company to a friend or colleagues who then becomes a new customer of that company. About 80% of brands and 84% of publishers use affiliate marketing. Let's take an example to understand it more clearly: Let's say you try a hair oil for your hair. Your friend notices how long your hair look and asks which hair oil you're using. You tell her that is this a new one you've been trying and love it. You send her own affiliate link to your hair oil and she buys it based on your recommendation. You then earn a commission by promoting hair oil product to your friend. As you see that, there are generally three parties involve in this marketing: 1. The Merchant (the person or the company who were selling something) 2. The Affiliate (the pe...